记者观察：新百大UP主名单背后的B站内容“底牌”

Core Insights - Bilibili's annual "Top 100 UP Master" list continues to generate significant public interest, highlighting the platform's unique position in the video content landscape [1] - The 2025 list features a high retention rate of established creators, with over two-thirds being familiar faces, indicating a strong foundational community [1][2] - The platform's focus on ACG (Animation, Comics, Games) content remains a key strength, with many top creators specializing in this genre [2] Group 1: Creator Retention and New Entries - The 2025 list saw only 27 new entrants, the lowest in history, suggesting a challenging environment for new creators [1] - Notable long-standing creators include "泛式," "老番茄," "逍遥散人," and "木鱼水心," who have consistently ranked in the top 100 for eight consecutive years [1][2] - The retention of established creators indicates a stable and loyal audience base, which is crucial for Bilibili's content ecosystem [1][2] Group 2: Content Categories and Trends - The gaming sector contributed the most UP Masters, with 25 creators, showcasing Bilibili's role as a vital promotional platform for game companies [2] - The rise of knowledge-based content is evident, with creators focusing on educational topics across various fields, including law and history, gaining significant recognition [2][3] - The diversity of content types, including entertainment, educational, and niche genres, reflects Bilibili's broad appeal and adaptability [3][4] Group 3: Selection Criteria and Industry Context - The selection process for the "Top 100 UP Master" involves a rigorous evaluation of growth metrics, with a minimum follower increase of approximately 360,000 per year required for consideration [5][6] - Bilibili's unique evaluation criteria, which include audience engagement and content quality, differentiate it from other platforms, reinforcing its competitive edge [6] - Despite criticisms regarding content quality and platform changes, Bilibili's community engagement remains a core strength, as highlighted by industry insiders [6][7]