Bei Jing Shang Bao·2026-01-21 14:49Core Viewpoint - The home furnishing industry is experiencing a wave of control changes among companies, driven by a need for restructuring due to mismatches in supply and demand, leading to a shift from scale expansion to quality competition [1][3][5]. Group 1: Control Changes - In early 2026, several home furnishing companies announced significant changes in control, including *ST Dongyi completing its restructuring and adopting a "home decoration + computing power" operational model [2][3]. - Other companies, such as Yibang Ceiling and Keli Da, are also undergoing control changes, with Yibang Ceiling's actual controller planning to transfer control to Shicheng Group's founder [3][4]. - The trend of control changes is seen as a necessary response to the industry's adjustment period and declining terminal demand, indicating a shift towards self-rescue and proactive transformation among traditional home furnishing enterprises [3][5]. Group 2: Performance Challenges - Many home furnishing companies are facing declining performance, with *ST Dongyi reporting a revenue drop of 52.02% year-on-year to 544 million yuan in the first three quarters of 2025, alongside a net loss of 58 million yuan [4]. - Other companies, such as Pinao and Yibang Ceiling, also reported significant revenue declines, with Pinao's revenue decreasing by 37.27% and Yibang Ceiling's by 20.59% in the same period [4]. Group 3: Industry Restructuring - The influx of new controlling parties is bringing cross-industry resources and strategies, with a focus on integrating AI technology into traditional business models, as seen with *ST Dongyi's new operational approach [6][7]. - The home furnishing industry is attracting new players from technology and capital sectors, which is expected to drive a transformation from product manufacturing to intelligent solution service providers [6][7]. - The ongoing control changes are accelerating industry reshuffling, concentrating advantageous resources among high-quality enterprises, while companies lacking core technology and operational capabilities face potential elimination from the market [6][7].