Group 1 - The core event "Winter Food Festival" and "I am Chef" series are actively taking place across thirteen cities in Jiangsu, promoting local culinary culture and boosting winter food consumption [1][2] - Jiangsu Bank is the exclusive sponsor of the event, leveraging financial empowerment, resource integration, and innovative scenarios to stimulate consumer spending [1][3] - Various activities are organized, including food markets, cooking competitions, and interactive experiences, enhancing community engagement and participation [1][2] Group 2 - The "I am Chef" regional competition features themed contests such as "Taihu Fresh," "Huaiyang Showdown," and "Chuhan Mountain Sea," showcasing culinary skills and creativity among chefs [2] - Jiangsu Bank has launched a dedicated section in its mobile banking app for the "I am Chef" event, facilitating food-related lottery activities that have attracted over 60,000 participants [2] - The bank is also running a promotional campaign offering cash discounts for uploaded restaurant invoices, with significant participation and rewards distributed [2]
江苏银行多举措助推冬日美食消费新热潮