Core Viewpoint - The news highlights a printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition), where the character "昴" was mistakenly printed as "昂" [1][3]. Group 1: Company Response - The "Xiao Moutai" WeChat account confirmed the printing error and stated that the company is working with the supply chain to rectify the issue [3]. - Consumers who have received the product can exchange it at local Moutai stores, and the company is considering designing a mold for consumers to correct the error themselves [3]. Group 2: Market Implications - Despite the error, some market opinions suggest that this "misprint" edition may have collectible potential, similar to rare postage stamps that have appreciated in value due to their scarcity [3]. - The unique characteristics of the misprinted Year of the Horse Moutai liquor could lead to future appreciation and collectible value due to its rarity [3].
少写一撇让“马茅”成错版,更有收藏潜力?i茅台紧急发文:已在加紧修改,消费者可调换