简阳春节放大招！吃喝玩乐购太“有范”！

Core Insights - The article discusses strategies to boost consumer spending and economic activity during the Spring Festival in Jianyang, aiming to create a vibrant consumption environment and achieve significant economic milestones [1][9]. Group 1: Consumer Activation Strategies - Various departments are collaborating to implement targeted measures under six themes to meet diverse consumer needs and stimulate spending [2][8]. - The Municipal Bureau of Commerce is focusing on three key consumer groups: transit passengers, returning residents, and local residents, by creating diverse consumption scenarios [4][9]. - Specific initiatives include introducing international dining experiences, themed immersive performances, and promotional activities such as "One Ticket Super Jianyang" to enhance consumer engagement [4][6]. Group 2: Cultural and Recreational Integration - The Municipal Bureau of Culture, Sports, and Tourism is organizing over 30 events to enrich the cultural experience of consumers during the Spring Festival [6]. - Themed routes will be developed to cater to various interests, including urban sightseeing, traditional crafts, and family-friendly activities, enhancing the overall appeal of the festival [6][8]. Group 3: Agricultural Product Promotion - The Agricultural and Rural Affairs Bureau is focusing on connecting local agricultural products with holiday consumption, promoting 25 types of "Jianyang Quality Products" through various sales channels [7]. - The initiative aims to increase brand recognition and support local farmers while providing consumers with authentic local flavors [7]. Group 4: Safety and Consumer Confidence - Emphasis is placed on ensuring safety as a prerequisite for consumer confidence, with strict adherence to safety protocols across various sectors [9]. - Departments are tasked with monitoring safety measures, addressing consumer complaints, and ensuring a smooth shopping experience during the festive period [9]. Group 5: Overall Economic Development - The Spring Festival consumer promotion is viewed as a critical driver for economic growth and a showcase of Jianyang's urban charm [8][9]. - The city aims to leverage this opportunity for investment attraction and resource integration, fostering a collaborative consumption landscape [9].