iBox CEO宣松涛：“区块链+数字文化”引领文化产业新范式

Core Insights - iBox CEO Xuan Songtao has been recognized in the "Blockchain 60 People" list for 2025, highlighting a shift in the blockchain evaluation criteria towards the integration of technology with the real economy, particularly in the cultural industry [1] - The recognition of Xuan's practical applications of blockchain technology in the cultural sector provides a clear reference point for understanding iBox's strategic direction and development path [1] Group 1 - Xuan Songtao's public statements outline a strategy for addressing the challenges of integrating digital cultural industries, emphasizing the need to move beyond a singular online digital format towards a model that combines virtual and physical elements, asset liquidity, and ecological collaboration [3] - He identifies key issues that the industry must resolve, such as establishing the connection between cultural digital assets and real value, enhancing liquidity, and creating greater efficiency through industry collaboration [3] - Xuan advocates for a market demand and user behavior-oriented operational philosophy, focusing on precise targeting of platform user profiles rather than chasing concepts [3] Group 2 - iBox's practical implementation consists of two clear levels: first, building a service system for the confirmation, storage, and circulation of cultural digital assets using blockchain technology to address ownership and trust issues in the digitalization of cultural content [4] - Second, iBox promotes a series of ecological collaborations aimed at connecting various industry segments, including partnerships with Zhongshu Wenke for systematic development of cultural IP resources, JD for exploring cultural digital asset issuance in e-commerce, and Dongqiudi for creating a closed loop of "content-asset-rights" for sports enthusiasts [4] - These differentiated collaborations reflect a strategic alignment with the unique characteristics of different partners under the "ecological collaboration" approach [4] Group 3 - iBox's initiatives have received recognition, with its cases in "digital transformation of the cultural industry" and "digitalization of intangible cultural heritage" being included in authoritative collections, validating the effectiveness of its chosen path [4] - Xuan Songtao has proposed an industry initiative for "co-building and sharing infrastructure" to promote efficient asset circulation, indicating a broader concern for the overall development bottlenecks in the digital cultural industry, such as insufficient circulation infrastructure [4] - Overall, Xuan's role in the "Blockchain + Digital Culture" sector exemplifies a leader who translates technological integration ideas into concrete business practices while continuously observing industry trends and exploring models [5]