小切口 大民生｜放心消费，幸福升级！成都绘就国际消费中心城市美好生活新图景

Core Insights - Chengdu is focusing on enhancing the quality of life through ten major projects aimed at improving public welfare, integrating consumer experiences into urban development, and establishing itself as an international consumption center [1] Group 1: Empowering Consumption through Policy - The "first-release economy" is a key driver for high-quality content and consumption in Chengdu, with a three-year action plan (2025-2027) to promote this initiative [5] - Chengdu has launched 33 first-release opportunities, with 710 new stores opening and over 280 high-profile events held in the first ten months of the year, positioning the city as a preferred location for brand expansion [5][6] Group 2: Diverse Consumption Scenarios - Chengdu is promoting the integration of culture, commerce, tourism, and sports to create diverse consumption scenarios, hosting over 400 community events that attract thousands of participants [7] - The city has been recognized as a pilot for retail innovation and new consumption models, with plans to develop a comprehensive urban commercial system [7] Group 3: Enhancing Consumer Confidence - Chengdu is committed to improving the consumer environment by ensuring quality, service, and safety, with initiatives like the "worry-free shopping" program and the establishment of 206 stores for hassle-free returns [8][10] - The city is also enhancing community convenience stores to provide additional services, creating a more comfortable shopping experience for residents [10] Group 4: Future Prospects - Chengdu's consumer market is expected to continue growing, driven by policy support, market orientation, and enterprise involvement, with a focus on brand cultivation, scenario development, and environmental enhancement [10]