Pardon the Disruption: What’s Amazon’s future running grocery stores?

A year ago, I would have said making further updates was the only way forward for Amazon Fresh. But after a very interesting year of digital innovation for Amazon in 2025, I think option two is becoming a more viable way forward.What should Amazon do with its Amazon Fresh grocery chain? It either needs to make deeper adjustments and scale the brand, or it needs to cut bait to put its resources elsewhere. It can’t continue to run a middling operation with just a few dozen locations.Whole Foods has grown unde ...