腾讯控股(00700.HK):游戏广告稳健增长 把握机遇加大AI投入
Ge Long Hui·2026-01-21 20:36

Core Viewpoint - Tencent Holdings is expected to report Q4 2025 earnings with a revenue forecast of 194.6 billion yuan, representing a 13% year-on-year growth, driven by stable performance in online advertising, gaming, and financial technology sectors [1][4]. Group 1: Gaming Sector - The online gaming revenue is projected to reach 58 billion yuan in Q4 2025, reflecting an 18% year-on-year increase, with strong performances from established titles like "Honor of Kings" and "Peacekeeper Elite" [2][5]. - The new game "Delta Action" is expected to perform well, with user acquisition efforts ramping up during the 2026 Spring Festival, potentially boosting revenue further [2][5]. - The overseas gaming market is anticipated to grow by 22% year-on-year, with titles like Supercell's "Clash Royale" and the AAA game "Dying Light: The Following" showing strong performance [2][5]. Group 2: Marketing Services - Marketing services revenue is expected to reach 41.3 billion yuan in Q4 2025, marking an 18% year-on-year growth, supported by stable growth in video accounts and the release of more advertising inventory [2][5]. - AI integration in advertising is projected to mitigate macroeconomic pressures, with significant reductions in operational tasks for advertisers, enhancing overall efficiency [2][5]. Group 3: Financial Technology and Enterprise Services - Financial technology and enterprise services revenue is forecasted to be 61.2 billion yuan, showing a 9% year-on-year increase, primarily driven by payment services [3][6]. - The introduction of AI applications and tools in WeChat mini-programs is expected to provide comprehensive support for developers, facilitating the rapid transformation of ideas into profitable products [3][6]. Group 4: Investment Outlook - The company is increasing investments in AI talent and capabilities, with a long-term growth potential in areas like WeChat e-commerce and AI Agent empowerment not fully reflected in current profit forecasts [3][6]. - Adjusted net profit estimates for 2025-2027 are projected at 260.1 billion, 296.1 billion, and 339.9 billion yuan, with slight downward adjustments of 1%-2% [3][6].