小红书新公约：什么样的创造值得被承认

Core Viewpoint - Xiaohongshu's new community convention is not merely an upgrade of community norms but a significant shift towards defining what expressions are worthy of long-term recognition and commercialization, akin to a form of "intellectual property governance" [2][16]. Group 1: Definition of Non-Protectable Expressions - The new convention explicitly targets and prohibits content such as sensationalism, unmarked AI-generated content, and malicious competition, similar to exclusions in patent and trademark laws [3]. - This approach establishes a baseline for what should not be included in the "long-term asset pool," effectively filtering out "toxic traffic" for future content accumulation [3]. Group 2: Criteria for Recognized Originality - The convention clarifies that originality is defined by genuine experiences, real motivations, and the ability to engage in dialogue, rather than mere novelty [4]. - It introduces rules against false personas, mandates clear labeling of AI content, and emphasizes rational dialogue while opposing malicious speculation [4]. Group 3: Rebinding Expression Rights and Commercial Rights - The upgraded "orderly operation" section signals that commercial activities must be rooted in genuine expressions, preventing rights from being inflated without real usage contexts [7]. - The convention's stance against AI "fakes" is not anti-technology but aims to prevent "rights inflation" that could dilute human experiences [10]. Group 4: Importance of Community Protection - The trend of community engagement, such as AMA sessions and open development processes, relies on the assurance that genuine expressions will not be maliciously exploited [12]. - If false representations gain more attention than real explorations, the community will struggle to attract those committed to long-term endeavors [13]. Group 5: Foundation of Recognition and Trust - Xiaohongshu does not grant exclusive rights but is establishing criteria for what expressions qualify for being remembered, trusted, and commercialized [15]. - The convention aims to create a system where emotional conflicts are minimized, and collaborative exchanges are encouraged, fostering innovation and community evolution [17].