KWEICHOW MOUTAI(SH:600519) Mei Ri Jing Ji Xin Wen·2026-01-21 22:27Core Viewpoint - The news highlights a printing error on the packaging of the 500ml Guizhou Moutai liquor (Bingwu Year) where the character "昴" was mistakenly printed as "昂", which has attracted significant attention from consumers and collectors [1][4]. Group 1: Company Response - The company, through its "Xiao Moutai" WeChat account, confirmed the printing error and stated that they are working with the supply chain to rectify the issue promptly [4]. - Moutai has offered consumers the option to exchange the product at local self-operated stores if they wish to do so [4]. - The company is also considering designing a mold for consumers to correct the error themselves, pending feasibility [4]. Group 2: Market Implications - Despite the error, some market opinions suggest that this "misprint" could enhance the collectible value of the zodiac liquor, similar to past instances in the stamp collection market where misprints have appreciated significantly [4]. - The rarity and uniqueness of the misprinted Moutai liquor may provide it with potential appreciation and collectible value in the future [4].