京东服饰“超级面料”选购指南发布

Core Insights - The report titled "2025 Super Fabric Consumption Observation" was jointly released by JD Consumer and Industry Development Research Institute and five major brands, indicating a shift towards quality apparel through clear performance standards and transparent guidelines [1][2] Group 1: Market Trends - JD's data shows that the search volume for "four-season wool" has increased by over 20 times year-on-year, reflecting a strong consumer demand for versatile basic items that can be used in multiple scenarios [3][4] - Traditional views that wool is only for autumn and winter are being challenged, as consumers are increasingly looking for clothing that meets diverse needs [4] Group 2: Brand Performance - The sales revenue of the Qi Dai brand's Xiangyun silk clothing has grown by over 130% year-on-year, driven by three key consumption trends: younger design, diverse scenarios, and technological craftsmanship [3][4] - JD Fashion aims to continue providing high-quality and diverse trendy apparel, collaborating with more brand partners to enhance clothing quality assurance and improve the shopping experience for consumers [3][4]