二〇二五年社会消费品零售总额突破五十万亿元
Ren Min Ri Bao·2026-01-21 23:25

Group 1 - The total retail sales of consumer goods in China is projected to exceed 50.1 trillion yuan by 2025, with a growth rate of 3.7% [2] - Retail sales of goods are expected to grow by 3.8%, while catering revenue is anticipated to increase by 3.2% [2] - Final consumption expenditure is expected to contribute 52% to economic growth, continuing to serve as a primary engine for economic development [2] Group 2 - The "old-for-new" policy has significantly boosted retail sales, with home appliances and communication equipment retail sales both surpassing 1 trillion yuan in 2025, marking a historical high [2] - In 2025, over 129 million units of 12 categories of home appliances are expected to be replaced, and more than 91 million digital products are projected to be purchased [2] - Retail sales of household appliances and audio-visual equipment, as well as communication equipment, are expected to grow by 11% and 20.9%, respectively [2] Group 3 - The trend of consumption upgrading is evident, with sales of smart glasses, smartwatches, and smart bands increasing by over 40% [2] - The release of new products in fields such as smart connected vehicles and smartphones is accelerating, with domestic and international brands rapidly establishing flagship stores [2] - The "IP + consumption" trend is thriving, with sales of movie derivatives during the summer season in 2025 expected to double year-on-year [2] Group 4 - The "old-for-new" policy is facilitating industrial transformation and upgrading, effectively promoting the development of new productive forces [3] - Sales of first-level energy-efficient or water-efficient products among the 12 categories of home appliances account for over 90% [3] - The number of new types of home appliances is increasing, with 17.78 million new products expected in 2025, representing a year-on-year growth of 28.89% [3] - Home appliance companies are utilizing "5G + industrial internet" technology to significantly shorten order cycles, while smartphone companies are innovating in imaging, battery life, and AI technologies to enhance product value [3]