国产取暖小家电何以热销海外（中国品牌圈粉海外）

Core Insights - The article highlights the increasing demand for Chinese heating appliances in international markets, driven by innovative product designs and efficient manufacturing capabilities. Group 1: Market Performance - The export of electric heaters and electric blankets reached 10.615 million units from January to November 2025, marking a year-on-year increase of 6.18% [1] - In Cixi, the export value of heaters was 3.32 billion yuan, with a year-on-year growth of 8.4%, while Yiwu's electric heater exports reached 290 million yuan, up 32% [5] - The cumulative transaction volume of electric blankets on Alibaba International Station increased by 224% year-on-year by the end of November 2025 [5] Group 2: Production and Supply Chain - Cixi and Yiwu are identified as key manufacturing hubs for small household appliances, with Cixi producing nearly one-third of the country's heaters [6] - The production cycle for new heater models can be completed in less than two months, showcasing the agility of Chinese manufacturers [6] - The complete industrial system in China provides a competitive edge, allowing for rapid sourcing of components and efficient production [6] Group 3: Market Adaptation and Innovation - Chinese manufacturers are quick to respond to market demands, with products tailored to regional preferences, such as decorative models for Europe and space-saving designs for Central Asia [7] - Companies are increasingly focusing on high-end products and cost reduction strategies, such as integrating components to lower production costs while maintaining quality [9][11] - The shift towards collaborative innovation within the supply chain is becoming essential as competition intensifies [8] Group 4: Future Outlook - Despite competitive pressures, companies remain optimistic about future orders, with some reporting bookings extending into April [14] - The proactive approach of expanding into new markets and adapting products to local needs is seen as a key strategy for growth [13]