KWEICHOW MOUTAI(SH:600519) Mei Ri Jing Ji Xin Wen·2026-01-22 00:57Core Viewpoint - The printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) has sparked significant attention, with the character "昴" mistakenly printed as "昂" [1][3]. Group 1: Company Response - The "i Moutai" WeChat account confirmed the error and stated that the company is working with the supply chain to rectify the mistake promptly [3]. - Consumers who have already received the product can exchange it at local Moutai stores if they wish [4]. - Moutai is considering designing a mold for consumers to correct the error themselves, and will notify them if this becomes feasible [4]. Group 2: Market Implications - Despite the error, some market opinions suggest that this "misprint" edition of the zodiac liquor may have collectible potential [4]. - A wine expert compared this situation to the stamp collecting market, where misprinted stamps have seen significant appreciation in value due to their rarity and uniqueness [4].