马年生肖茅台包装印错字?回应:确实,消费者或能自己修改

Core Viewpoint - The recent printing error on the packaging of the 53%vol 500ml Guizhou Moutai liquor (Year of the Horse) has drawn attention, where the character "昴" was mistakenly printed as "昂" [1][5] Group 1: Company Response - The WeChat account "Xiao Moutai" confirmed the error and has initiated corrective measures [1][5] - Moutai has contacted its supply chain to expedite the modification and has advised consumers who have already purchased the product to visit local Moutai stores for exchanges [3][7] - The company is also considering designing a template for consumers to correct the error themselves if feasible [3][7] Group 2: Product Details - The Year of the Horse Moutai liquor was officially launched on January 6, with three versions available: Classic, Premium, and Gift Box, priced at 1899 yuan, 2499 yuan, and 3789 yuan respectively [3][7] Group 3: Market Implications - Despite the rapid response from Moutai, some market opinions suggest that such "error" editions may possess collectible potential [4][8] - A comparison was made to the stamp collecting market, where misprints have historically appreciated in value due to their rarity and uniqueness [4][8]

马年生肖茅台包装印错字?回应:确实,消费者或能自己修改 - Reportify