雷诺集团2025年全球销量报告：多元协同发力，电动化转型提速

Core Insights - Renault Group achieved global sales of 2.3368 million units in 2025, marking a 3.2% year-on-year increase, significantly outperforming the global market growth of 1.6% [2] - The group's strategic positioning and brand matrix demonstrated strong competitiveness, with all three brands—Renault, Dacia, and Alpine—exceeding market average growth rates [2] Group Performance - In Europe, Renault Group's passenger car sales reached 1.6078 million units, a 5.9% increase, solidifying its position as one of the top three automotive manufacturers and maintaining its status as the leading automotive group in France [3] - The international market emerged as a new growth engine, with Renault brand sales outside Europe increasing by 11.7%, particularly strong in Latin America (11.3% growth), South Korea (55.9% growth), and Morocco (44.8% growth) [3] Strategic Implementation - The group is committed to a "value creation" strategy, with nearly 60% of passenger car sales coming from five key European markets, and three models ranking in the top five of their category [4] - The sales of C-segment and above vehicles accounted for 31.1% of total passenger car sales, indicating a continuous optimization of product structure [4] Electrification Transformation - Renault Group accelerated its electrification efforts, with hybrid vehicle sales reaching 400,000 units (up 35.1%) and electric vehicle sales hitting 194,000 units (up 76.7%) [5] - The Renault brand's electric vehicles constituted 20.2% of its passenger car sales, with the Renault 5 E-Tech being the second best-selling electric vehicle in Europe [5] Brand Performance - Renault brand's global sales reached 1.628 million units, a 3.2% increase, with a 7.4% rise in European passenger car sales [6] - Dacia brand achieved sales of 697,400 units, a 3.1% increase, with a focus on retail channels leading to a market share of 7.9% in Europe [7] - Alpine brand registered 10,970 units, a remarkable 139.2% increase, driven by strong performances in France, the UK, and Germany [9] 2026 Strategic Planning - In 2026, Renault Group plans to enhance its product lineup in Europe, including new models such as the Renault Clio and Twingo E-Tech, and expand its international market presence with models like the Renault Boreal and Duster [10] - The CEO emphasized that the 2025 sales performance reflects the alignment of value-driven product planning and strategic layout, with a dual-path powertrain strategy supporting strong commercial performance and electrification goals [10]