智慧文旅体验新引擎：世优科技“数字人+”战略全场景落地实践

Core Insights - The traditional cultural tourism industry is undergoing a profound transformation driven by technology, with AI, virtual reality, and mixed reality creating new consumer experiences and industry models [1] - Shiyou Technology, a leader in the digital human field in China, is providing integrated solutions for the cultural tourism industry through its "Digital Human+" innovation model, which includes IP creation, intelligent services, and immersive experiences [1] Technology Foundation - Shiyou Technology's core competitiveness lies in its self-developed full-stack technology system covering the entire digital human technology chain, ensuring high quality and stability in visual realism and interaction [1] - The "Shiyou Bota AI Digital Human Intelligent Agent" features over 180 facial control points and 24 emotional modes, achieving a lip-sync accuracy of 99.5% and a response time of 1.5-2 seconds [1] Digital Human + Motion Capture - By integrating high-precision motion capture technology with digital humans, Shiyou Technology enhances content production and event hosting, exemplified by the official digital human "Xiao Jinhua" in Dali [3] - "Xiao Jinhua" serves as a real-time virtual host during events, interacting with the audience and showcasing Dali's cultural charm, significantly increasing event engagement [3] Digital Human + AI - The integration of AI large models and proprietary knowledge bases transforms digital humans from mere image carriers to AI business intelligent agents, as seen with the "Jiu Qilin Han Han" in Luzhou [5] - This AI digital human provides 24/7 online intelligent services, offering personalized and emotional interactions about local wine culture [5] Digital Human + Mixed Reality - Mixed reality technology allows digital humans to interact with real environments, creating immersive tour experiences, as demonstrated by the digital human project at the Yili General's Mansion [6] - Visitors can engage with a digital general and experience historical scenes through MR technology, enhancing cultural dissemination and visitor engagement [6] Digital Human + Exhibition Performance - The integration of creativity and technology in urban cultural tourism events is crucial for attracting crowds, as shown in the New Year event on Chengdu's Jiaozi Avenue [8] - Shiyou Technology combines customized digital human images with AR and naked-eye 3D technologies to create a visually stunning virtual spectacle, appealing to younger audiences [8] Future Outlook - Shiyou Technology's full-stack digital human technology outlines a clear path for the digital transformation of cultural tourism, connecting history, intelligent services, and immersive experiences [9] - As AI and XR technologies continue to evolve, the integration of digital humans in cultural tourism will deepen, enhancing emotional interactions and expanding knowledge systems [9]