阿里投资的WOOK冲刺港交所：印尼最大的中国跨境3C配件公司，年营收超10亿元

Core Insights - WOOK, a cross-border new retail company based in China, is strategically expanding its market presence in Southeast Asia, particularly in Indonesia, Vietnam, Thailand, and the Philippines, with a focus on 3C accessories and small home appliances [1][3] Company Overview - Founded in 2014, WOOK specializes in full-chain digital capabilities and has established a significant brand and supply chain ecosystem in Southeast Asia [1] - The company has developed a comprehensive competitive advantage through its self-operated warehousing logistics network and localized operational teams, connecting over 40,000 small and medium retailers (SMR) as of September 30, 2025 [2] Market Position - According to Frost & Sullivan, WOOK ranks as the number one Chinese cross-border company in the 3C accessories category in Indonesia and sixth in the small home appliances category [3] - The Southeast Asian retail market is projected to grow from approximately $879.9 billion in 2024 to $1.2 trillion by 2029, driven by a large population and the expansion of emerging or mature middle classes [3] Financial Performance - WOOK's revenue for 2023 and 2024 is projected to be 908 million and 1.049 billion respectively, reflecting a year-on-year growth of 15.5% [4] - For the first three quarters of 2025, WOOK's revenue increased by 17.5% to 880 million compared to the same period in 2024 [4] - The gross profit margins for 2023, 2024, and the first three quarters of 2025 are 33.6%, 35.6%, and 36.9% respectively, with adjusted net profits of 47 million, 79 million, and 62 million [4] Investment and Funding - WOOK has attracted investments from notable institutions and industry players, including Alibaba and various venture capital firms [5] - The funds raised from the IPO will primarily be used to enhance supply chain warehousing and logistics networks, expand marketing and channel networks, improve brand influence, upgrade digital capabilities, and establish localized teams and training [5]