光环新网:2025年公司子公司无双科技围绕GEO在AI营销全链路的应用展开探索

Core Viewpoint - The company is exploring the application of AI in marketing through its subsidiary, Wushuang Technology, focusing on GEO-related technologies to enhance marketing efficiency and effectiveness [1] Group 1: Company Overview - Wushuang Technology provides SaaS services for data monitoring, performance evaluation, and intelligent advertising [1] - The company's main business includes internet data center (IDC) and cloud computing services, with 2024 revenue reaching 7.28 billion yuan [1] - IDC and value-added services contributed 2.09 billion yuan, accounting for 28.69% of total revenue, while cloud computing generated 5.10 billion yuan, making up 70.07% of total revenue [1] Group 2: AI and Marketing Strategy - The company is actively integrating generative AI technology to improve marketing content generation and advertising effectiveness [1] - Current efforts in GEO-related work are in the early stages of understanding and have not yet impacted the company's performance [1] - The company launched high-performance computing services in August 2023, with a computing capacity exceeding 4,000 P and annual contract value surpassing 100 million yuan [1]

Sinnet-光环新网:2025年公司子公司无双科技围绕GEO在AI营销全链路的应用展开探索 - Reportify