茅台包装印错字，错版更值钱？

Core Viewpoint - The recent printing error on the packaging of the 53%vol 500ml Guizhou Moutai liquor (Year of the Horse) has drawn attention, where the character "昴" was mistakenly printed as "昂". The company has confirmed the error and initiated corrective measures [1][3]. Group 1 - The WeChat account "Xiao Moutai" acknowledged the error on January 21, stating that the character "昴" was indeed missing a stroke, leading to the incorrect printing [3]. - Guizhou Moutai has contacted its supply chain to expedite the correction and has advised consumers who have already purchased the product to visit local Moutai stores for exchanges [3]. - The company is also considering designing a mold for consumers to self-correct the error if feasible, and will notify them promptly [3]. Group 2 - The Guizhou Moutai Year of the Horse liquor officially went on sale on January 6, with three versions priced at 1899 yuan, 2499 yuan, and 3789 yuan respectively [4]. - The error occurred in the context of the traditional Chinese zodiac, where the 28 constellations are associated with four mythical beasts, with "昴" being part of the western white tiger's seven constellations [4]. - Despite the swift response from Moutai, some market opinions suggest that this "misprint" could enhance the collectible value of the liquor due to its rarity and uniqueness, similar to past instances in the stamp collection market [4].