i茅台回应马茅印错字

Core Viewpoint - The article discusses the recent printing error on the packaging of a limited edition Moutai liquor, which has sparked interest in its potential collectible value due to its rarity and uniqueness [1] Group 1: Incident Overview - On January 21, a printing error was discovered on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year) where the character "昴" was incorrectly printed as "昂" [1] - Moutai's official WeChat account confirmed the error and stated that they are working with the supply chain to rectify the issue [1] Group 2: Consumer Response and Company Actions - Moutai has advised consumers who have received the incorrect product to visit local Moutai stores for exchanges [1] - The company is also considering designing a mold for consumers to correct the error themselves, pending feasibility [1] Group 3: Expert Opinion - Industry expert Xiao Zhuqing suggests that the rarity and non-replicable nature of the misprinted Moutai liquor may enhance its future appreciation and collectible value [1]