贵州省镇宁布依族苗族自治县4名90后“拼”出亿元产业链 镇宁小黄姜 “乘云”出圈

Core Insights - The article highlights the successful entrepreneurial journey of four young individuals who established a complete supply chain for the local specialty product, Town Ning Yellow Ginger, leveraging e-commerce platforms for sales [1][3][9] Group 1: Business Development - The team, consisting of four members, created a collaborative model that significantly improved operational efficiency, leading to a revenue increase to 22 million yuan in the first year of collaboration [3][4] - By 2024, the sales revenue of the Yellow Ginger reached 35 million yuan, with the combined annual output value of the four companies exceeding 100 million yuan [6][9] Group 2: Operational Efficiency - The operational model is characterized by transparent profit sharing and cost management, which has led to a reduction in logistics costs by over 25% and improved warehouse efficiency with a dispatch rate exceeding 95% [5][9] - The team has implemented a "build package" model to enhance transportation efficiency and reduce damage rates, while also optimizing warehouse processes to lower labor costs [5][9] Group 3: Market Expansion - Despite achieving over 90% market share in the online sales of Town Ning Yellow Ginger, the team acknowledges that they have only scratched the surface of the overall 1 billion yuan industry scale [9] - The team is exploring the sales of other products such as charity mushrooms and Wokang oranges, while also seeking to expand their sourcing beyond Guizhou province [8][9] Group 4: Future Prospects - The local ginger industry has a long history and is supported by traditional cultivation techniques, with the planting area reaching 141,500 acres by 2025 [9][10] - The team plans to extend their operations into offline bulk trade and deep processing sectors, aligning with the local government's strategy to enhance the ginger industry's value chain [9][10]