DQ新店跨界咖啡蛋糕赛道
Bei Jing Shang Bao·2026-01-22 03:42
Group 1 - DQ has opened a new store in Shanghai's iapm mall, marking its expansion beyond ice cream into coffee, handmade cakes, and afternoon tea [1] - The new store features not only ice cream products but also focuses on cakes, premium coffee, and seasonal hot drinks [1] Group 2 - By 2025, DQ expects to achieve over double-digit growth in same-store sales, brand revenue, and brand profit, with the launch of more than 150 new products [3] - New products are projected to account for over 60% of total sales for the year [3]