小鸭仙CEO刘平在艾媒新消费盛典分享：微创新做到极致即机会

Core Insights - The event focused on the theme "Rising Against the Trend, Breaking Through Growth" and highlighted the competitive landscape of the new consumption market, particularly in the ready-to-eat food sector, where companies face both challenges and opportunities [1] Company Strategy - The company, Xiaoyaxian, led by CEO Liu Ping, has avoided pitfalls such as blindly creating a personal brand and over-relying on online channels, which resulted in significant losses [3][4] - The company emphasizes the principle of "market first, factory second," realizing that many of its products did not meet market demand, leading to a focus on consumer needs before product development [4][5] - Xiaoyaxian has identified its unique market position by specializing in duck products and focusing on short shelf-life items, which differentiates it from competitors [5][6] Market Positioning - The company has successfully carved out a niche in the competitive Hunan market by concentrating on short shelf-life duck products, with a shelf life of 28 to 90 days, free from unnecessary additives [5][6] - Xiaoyaxian's short shelf-life product line achieved the highest sales in its category last year, demonstrating the effectiveness of its focused strategy [5] Future Plans - The company is in a growth phase and has recently expanded into the Guangdong market, with Guangzhou as its first stop [6] - Xiaoyaxian aims to bring its products to a wider audience and seeks collaboration opportunities with other businesses [6]