淘宝天猫上线AI假图识别模型:重点治理P图骗保与恶意售后
BABABABA(US:BABA) Feng Huang Wang·2026-01-22 05:28

Group 1 - The core focus of the news is on Taobao Tmall's announcement of ten new initiatives aimed at optimizing the business environment by 2026, particularly through technological means to combat issues in the after-sales process [1] - The platform will launch an AI fake image recognition model to address the growing problem of fraudulent refund claims using AI-generated images, which will assist merchants in detecting altered images during customer interactions [1] - The integrity system of the platform has already intercepted abnormal refund behaviors, saving merchants over 4 billion yuan, and has collaborated with law enforcement to tackle malicious fraud cases [1] Group 2 - A new traffic distribution mechanism will favor high-quality service stores, with data showing that stores with a "real experience score" above 4.8 have a transaction growth rate 2.2 times higher than average service merchants [2] - The platform plans to refine dispute resolution rules for specific industries such as fresh produce and pets, and will introduce a "product correction form" mechanism to reduce the likelihood of disputes by utilizing AI to gather consumer feedback [2]

淘宝天猫上线AI假图识别模型:重点治理P图骗保与恶意售后 - Reportify