2026印度尼西亚进出口品牌博览会:展示印尼外贸与消费升级趋势。
Sou Hu Cai Jing·2026-01-22 06:11

Group 1: Exhibition Information - The exhibition is named "Indonesia Import & Export Branding Showcase 2026" and is organized by Malaysia MICE Exhibition Sdn Bhd [1] - The event will take place from June 18 to June 20, 2026, at the Indonesia Convention Exhibition (ICE BSD City) [3] Group 2: Market Background - Indonesia is the largest economy in Southeast Asia, with a projected GDP of approximately $1.4 trillion in 2024 and a per capita GDP exceeding $4,500 [4] - The middle-class population is continuously expanding, indicating a clear trend of consumption upgrade [4] - The Indonesian government is implementing the "Making Indonesia 4.0" strategy, focusing on manufacturing, digital economy, and green industries, providing policy support for import and export trade [4] - Indonesia's total import and export volume is expected to exceed $420 billion in 2024, with trade with China exceeding $120 billion, making China its largest trading partner [5] Group 3: Consumer Market Characteristics - Indonesia has a population of over 270 million, with a significant youth demographic, as over 50% of the population is under 30 years old [6] - Consumer preferences are leaning towards fashionable, smart, and health-related products [6] - E-commerce penetration exceeds 70%, with rapid growth in social and live-streaming e-commerce, making a "dual-channel model" combining offline exhibitions and online channels a mainstream choice for brand promotion [6] - Local consumers show a high acceptance of imported products that offer "high cost-performance and local adaptation," particularly favoring Chinese electronic consumer goods, home products, and beauty products [6] Group 4: Industry Demand Analysis - The beauty market in Indonesia exceeds $8 billion, with an annual growth rate of 12%, driven by strong demand for natural organic skincare and traditional herbal beauty products [7] - The local export of products like coffee and palm oil is strong, while the import of high-end snacks and functional beverages is growing at over 15% [8] - The smartphone penetration rate in Indonesia exceeds 65%, with annual sales growth of 20% for smart home appliances and wearable devices, indicating a reliance on imports for mid-to-high-end products [8] - The real estate and home decoration markets are driving demand for home decor items, with the festive gift market exceeding $3 billion, and personalized products are in high demand [8]