Ge Long Hui·2026-01-22 06:20Core Viewpoint - Pop Mart has announced a share buyback plan, indicating confidence in its market position and future growth potential [1] Group 1: Domestic Market - The domestic market is experiencing an upward trend, with Pop Mart having a large and highly engaged user base [1] - The company's diverse IP matrix, including MOLLY, SKULLPANDA, CRYBABY, and DIMOO, maintains balanced popularity, while the STAR PERSON IP is rapidly gaining traction [1] - Recent actions to frequently release products have helped stabilize the second-hand market prices, allowing the company to regain pricing power and create a healthier commercial ecosystem based on real consumer demand [1] Group 2: Overseas Market - The overseas market presents significant potential, with many global markets still in the early stages of development and lower channel density compared to the domestic market [1] - There is a strong certainty for future channel expansion, although challenges such as short IP cycles and reliance on single IPs exist [1] - The company is actively increasing offline supply globally to encourage consumers to shift from online to offline purchases [1] - Supply chain issues have arisen due to substantial growth in the American market, necessitating improvements in logistics, product structure, and local team configurations [1] Group 3: Operational Strategy - The company should prioritize resolving operational issues before focusing on IP product expansion to support long-term overseas development [2] - The U.S. market, as a key consumer market for trendy toys, offers significant growth potential, with a strategy of building operational capabilities in the short term and leveraging IP potential for long-term growth [2] Group 4: Sales Tracking and Profit Forecast - Google Trends data indicates that the search popularity of Pop Mart's core IP "Labubu" peaked around Christmas, remaining above average levels [2] - Profit forecasts for the company project net profits of 135.1 billion, 179.0 billion, and 216.1 billion yuan for 2025-2027, with corresponding PE ratios of 18.0X, 13.6X, and 11.3X [2]