Core Viewpoint - A printing error on the packaging of the "Ma Moutai" liquor has drawn attention, with the character "昴" mistakenly printed as "昂" [1][3] Group 1: Company Response - Guizhou Moutai has acknowledged the printing error and has contacted the supply chain to rectify the issue promptly [3] - The company has offered consumers the option to exchange the product at local Moutai stores if they wish to do so [3] - Moutai is considering designing a mold for consumers to correct the error themselves, with notifications to follow if feasible [3] Group 2: Market Reaction - The "Ma Moutai" classic version was launched on January 6, priced at 1,899 yuan per bottle and 3,789 yuan per gift box, and has garnered significant consumer interest [3] - As of January 22, both the classic version and gift box have sold out, with self-selected date products also being quickly purchased [3] - Analyst Xiao Zhuqing suggests that the rarity of the misprinted "Ma Moutai" could enhance its collectible value in the future [3] Group 3: Product Availability - The "Ma Moutai" premium version will be released in specific time slots during key periods such as the Spring Festival, brand days, and Mid-Autumn Festival [4]
错版“马茅”引关注,茅台:正在修正,已提货的消费者可换货