“服务上新+业态升级”推升“冷资源”热力 以雪为“媒”带旺周边产业激活消费新动能

Group 1 - The core viewpoint of the articles highlights the growing trend of snow tourism and the increasing demand for specialized logistics services for ski equipment, which is enhancing the ice and snow economy [1][4][5] - The number of visitors to ski resorts is on the rise, with over 80,000 guests recorded from November 2025 to mid-January 2026, and an expected total of over 200,000 for the entire snow season by March 2026 [4][5] - The logistics sector, particularly express delivery services, has seen a significant increase in demand for ski equipment transportation, with a reported 40% rise in business volume compared to the same period last year [5][7] Group 2 - Customized solutions for ski equipment transportation have been introduced by express delivery companies, utilizing reinforced packaging materials and a multi-modal transport network to ensure timely delivery [5][7] - The introduction of a dedicated "ski equipment" service allows customers to easily place orders and enjoy free pickup and storage options, facilitating a more convenient skiing experience [7] - The integration of cultural and tourism activities, such as the collaboration between ski resorts and historical sites, is attracting a diverse range of visitors and enhancing the overall experience [9][19] Group 3 - The development of transportation infrastructure, including free shuttle services to airports and train stations, is improving accessibility to ski resorts and contributing to increased visitor numbers [19] - Various winter activities, such as ice dragon boat racing and winter fishing, are being organized to further engage tourists and promote the local ice and snow economy [27][29] - The combination of industrial heritage and winter sports, as seen in the steam locomotive exhibition, is creating unique experiences that blend culture with recreational activities [24][26]