3 6 Ke·2026-01-22 08:12Core Insights - Apple plans to transform Siri into its first AI chatbot, named "Campos," to compete in the generative AI space dominated by OpenAI and Google [1][3] - The chatbot is expected to be announced at the Worldwide Developers Conference in June and officially launched in September [1] - Campos will be deeply integrated into iOS, iPadOS, and macOS, replacing the current Siri interface and offering enhanced capabilities [1][2] Group 1: Product Features - The new chatbot will support both voice and text interactions, surpassing the current capabilities of Siri and previous updates planned for 2026 [1] - Campos will include features such as web search, content creation, image generation, information summarization, and document analysis, similar to ChatGPT and Google Gemini [1][3] - It will also utilize personal data to perform tasks, making it easier to find specific files, songs, calendar events, and messages [2] Group 2: Strategic Shift - This move marks a strategic pivot for Apple, which has previously been skeptical of conversational AI tools from competitors [6] - The integration of a chatbot is seen as essential for Apple to avoid falling further behind competitors like Samsung and Google, who have already embedded conversational AI into their operating systems [6] - The pressure from OpenAI, which is developing an AI operating system and has recruited several Apple engineers, has intensified competition for Apple [6][7] Group 3: Technical Collaboration - Apple's chatbot will rely on Google's Gemini model, marking a significant partnership, with Apple reportedly paying around $1 billion annually for access to these models [3] - Discussions are ongoing about hosting the chatbot on Google's servers, which utilize powerful TPU chips [3] Group 4: Leadership Changes - The strategic shift coincides with leadership changes within Apple, including the departure of AI head John Giannandrea and the appointment of Amar Subramanya, who previously led the Gemini project at Google [7]