李锦记携手联合国教科文组织启动“忘不了的味道·档案计划”

Core Viewpoint - Lee Kum Kee has partnered with UNESCO to launch the "Unforgettable Taste: Archive Project," aimed at creating a global taste memory archive to promote cross-cultural dialogue and sustainable food culture transmission [1]. Group 1: Project Overview - The "Unforgettable Taste: Archive Project" was officially launched in Beijing on January 21, 2023, and invites global public participation to share their food stories [1]. - The project will focus on four main areas: protecting culinary heritage, nurturing young culinary talents, building a cross-cultural dialogue platform, and encouraging public participation in preserving and promoting cultural flavors and collective memories [1]. Group 2: Public Participation - Starting from January 20, 2023, the project is collecting taste memory stories from the public through various social media platforms, allowing individuals to share their stories in text, video, and image formats [1]. - Selected contributions will be showcased on official platforms of UNESCO and Lee Kum Kee, and contributors will receive an electronic certificate with an archive number [1]. Group 3: Institutional Collaboration - The collaboration between Lee Kum Kee and UNESCO highlights the meaningful contributions that public-private partnerships can make to cultural preservation based on shared values and respect for cultural heritage [2]. - Lee Kum Kee's Chief Corporate Affairs Officer expressed gratitude for UNESCO's role in facilitating this cultural exchange [2].