Core Insights - The article emphasizes the importance of integrating technology and culture in the digital transformation of the insurance industry, particularly highlighting Sunshine Insurance Group's unique approach to leveraging technology for business evolution [1][21]. Strategic Foundation - Sunshine Insurance has established a strong technological foundation since its inception in 2005, focusing on building a high-quality autonomous technology team to empower the insurance sector [2]. - The company's long-term strategy has gradually yielded significant results, showcasing the power of sustained technological investment [2]. Transition from Tools to Ecosystem - In 2005, amidst low industry information levels, Sunshine Insurance proactively built an autonomous technology team, laying a solid technical foundation for future digital transformation [3]. - By 2015, the company launched the "Data Sunshine" strategy, forming a big data team to enhance data governance and application, which has since evolved into a strategic driver for business decisions [3]. - The strategic upgrade to "Technology Sunshine, Value Sunshine, Heartfelt Sunshine" marked a shift in the company's technological role from mere business support to strategic leadership [3]. Cultural, Organizational, and Resource Integration - Sunshine Insurance has developed a comprehensive strategic support system that ensures the penetration of technology strategy throughout the organization [5]. - The company has redefined its technological culture, promoting a vision of becoming an intelligent enterprise and fostering a collaborative environment between technology and business personnel [5][12]. - A resource allocation strategy has been implemented to optimize foundational investments while increasing funding for innovative projects, ensuring effective technology deployment [6]. Team Development and Growth - Over two decades, Sunshine Insurance has cultivated a stable and professional core technology team that understands both business logic and organizational culture [7]. - The company's practice of "same eating, same living, same labor" has transformed technology personnel into active participants in business processes, enhancing their engagement and recognition [7][12]. Core Practices: Data Intelligence and "Three Same" Culture - The integration of data intelligence and the "Three Same" culture has enabled Sunshine Insurance to address practical challenges in technology implementation and organizational collaboration [8]. - The company has developed a unique "one rule, three data" architecture for data engineering, creating a closed-loop system that maximizes data value [9]. Technological Innovations and Applications - Sunshine Insurance has launched various technology products across sales, service, and management, demonstrating the tangible benefits of technology in enhancing customer satisfaction and operational efficiency [15][16]. - The AI claims assistant and AI small report maker are examples of how technology has been tailored to meet specific business needs, improving service delivery and operational efficiency [13][17]. Future Outlook - The vision for Sunshine Insurance is to become a fully intelligent enterprise, integrating smart technology and data across all business functions [19]. - The company aims to deepen the integration of business and technology, fostering an "AI-native" organizational culture that encourages innovative problem-solving [20].
当代码扎根田野：数据智能与“三同”文化共筑阳光保险科技之路