BABA(US:BABA) Zheng Quan Shi Bao Wang·2026-01-22 08:41Core Insights - Taobao Tmall announced new measures to enhance the business environment for merchants, including the launch of an AI-based after-sales fake image recognition model and a return mismatch mutual trust mechanism [1] Group 1: New Initiatives - The company introduced 10 new initiatives aimed at reducing costs and increasing efficiency for merchants [1] - Specific measures include the establishment of a detailed dispute resolution mechanism tailored to different industries and scenarios [1] Group 2: Financial Impact - By 2025, the optimization measures are expected to significantly reduce costs and enhance efficiency for merchants [1] - The integrity system has reportedly helped merchants recover over 4 billion yuan in losses [1] - Stores with a real experience score above 4.8 have seen transaction growth rates 2.2 times higher than those of ordinary service merchants with scores between 4.5 and 4.8 [1]