行业发展前景广阔,钱大妈加盟版图能否再度扩张?
Sou Hu Cai Jing·2026-01-22 09:25

Industry Overview - The fresh food sector is undergoing significant transformation, driven by rising consumer expectations for freshness, quality, and safety [1] - The fresh food retail market in China is projected to exceed 2 trillion yuan by 2025, with a compound annual growth rate (CAGR) of over 15% [1] Company Profile: Qian Dama - Qian Dama was established in 2012 and pioneered the "no overnight meat" business philosophy, implementing a "daily clearance model" and a "timed discount" mechanism to ensure products are not sold overnight [3] - The company employs a tiered discount system starting at 7 PM, reducing prices every half hour until free distribution after 11:30 PM, ensuring zero inventory and overnight sales [3] Supply Chain and Operations - Qian Dama has invested heavily in building a robust supply chain infrastructure and digital management system, establishing 13 high-standard self-built warehousing and logistics centers across key regions in China [4] - The company has implemented standardized pre-processing in grading, packaging, and transportation, ensuring a rapid and efficient delivery network that maintains product freshness from farm to table [4] - Qian Dama currently operates nearly 3,000 stores across over 30 cities, offering a one-stop shopping experience for various food categories, serving over 10 million families [4] Future Outlook - The company aims to continue its mission of "keeping every meal fresh" by enhancing supply chain construction, improving digital operations, and strengthening partnerships with suppliers [6]

行业发展前景广阔,钱大妈加盟版图能否再度扩张? - Reportify