很尴尬的新房

Core Viewpoint - The article highlights the challenges faced by the new housing market in Shenzhen, particularly focusing on a project in Longhua that has struggled to sell despite significant price reductions, indicating broader issues in the market [1][3][11]. Group 1: Market Conditions - A project in Longhua is offering significant discounts, with prices for 90 square meter units dropping to the "2s" (around 286 million to 289 million) from original prices of approximately 374 million to 378 million, reflecting a reduction of 88 million to 90 million [1][3]. - The project has been on the market for four years, with a sales rate of only 44.04%, indicating a slow absorption rate compared to other new housing in Shenzhen [4][5]. - As of December 2025, Shenzhen's new residential inventory is projected to be 30,330 units with a decommissioning cycle of 14.8 months, compared to 28,793 units in December 2021 with a cycle of 6.6 months, showing a significant increase in inventory and a slowdown in sales [4][6]. Group 2: Project Specifics - The project, Jinshun Mingju, was initially well-positioned as a flagship development in a major urban renewal area, but has not performed well in sales [8][11]. - Despite being a near-completed project, it has struggled to attract buyers, with the need for significant price adjustments to stimulate sales [9][11]. - The project’s design and layout have been criticized for not meeting current market demands, with smaller units lacking efficient use of space, which may deter potential buyers [17][19][21]. Group 3: Broader Implications - The difficulties faced by Jinshun Mingju reflect a larger trend in Shenzhen's housing market, where there is a notable lack of quality housing options that meet buyer expectations [25]. - The article suggests that the overall market is in need of improvement, with a significant gap in the availability of desirable housing, indicating potential opportunities for future developments [25].