苹果官宣限时促销，官网最高降价1000元

Group 1 - Apple has launched a limited-time Spring Festival promotion on its Chinese website, allowing users to save up to 1,000 yuan on selected products from January 24 to January 27, 2026 [1] - The iPhone 16 series models enjoy various discounts, with the iPhone 16 and iPhone 16 Plus saving 300 yuan, and the iPhone 16e saving 200 yuan. The MacBook Pro has a maximum discount of 1,000 yuan, while the MacBook Air discounts range from 700 to 800 yuan. The iPhone 17 series is not included in the promotion [3] - Apple has consistently launched limited-time promotions around the Lunar New Year in recent years, becoming a regular marketing strategy [3] Group 2 - According to Omdia, the smartphone shipment in mainland China for 2025 is approximately 282.3 million units, a slight decrease of 1% year-on-year. Huawei leads the market with 46.8 million units shipped, holding a 17% market share, followed by Vivo with 46 million units. Apple ranks third with 45.9 million units shipped [3] - In Q4 2025, driven by year-end promotions and continued "national subsidies," the Chinese market's year-on-year decline narrowed to 1%, with quarterly shipments reaching 76.4 million units. Apple shipped 16.5 million units in this quarter, increasing its market share to 22%, ranking first in the domestic market [4] - Globally, smartphone shipments grew by 4% year-on-year in Q4 2025, with Apple achieving a record high in shipments due to strong demand for the iPhone 17 series, leading with a 25% global market share and maintaining its position as the top smartphone manufacturer for three consecutive years, slightly ahead of Samsung [4] Group 3 - Several Wall Street firms have expressed optimism about Apple's prospects for 2026. Morgan Stanley raised its target price for Apple to $315 in December 2025, citing benefits from an extended replacement cycle, feature upgrades, and optimized carrier subsidies for the iPhone 17 series. Goldman Sachs also raised its target price to $320 in November 2025, providing a positive outlook for Apple's future performance [4]