半年换爆品，捞金500万，“外卖推手”盯上打工人午餐

Core Insights - The rise of "盖码饭" (Gai Ma Fan) as a popular lunch choice among office workers in major cities is attributed to its affordability, convenience, and variety, with prices around 20 yuan [1][2] - The business model relies heavily on franchise operations, allowing rapid expansion and profitability through standardized processes and centralized supply chains [1][3] Group 1: Market Dynamics - Gai Ma Fan has become a staple for young professionals and white-collar workers, particularly in densely populated office areas and near universities [2][3] - The competition among Gai Ma Fan vendors has intensified, leading to price wars and a proliferation of similar offerings across various fast-food brands [4][5] - The average monthly profit for successful vendors can reach up to 120,000 yuan, driven by high order volumes during peak times [3][6] Group 2: Operational Insights - Vendors utilize a combination of manual cooking and automated cooking machines to meet high demand, with significant cost savings on equipment and ingredients [2][3] - The supply chain is centralized, with key ingredients like sauces and packaging provided by the franchisor, ensuring consistent quality and taste [2][8] - The operational model allows for quick adaptation to market trends, with frequent updates to menu items to maintain consumer interest [6][9] Group 3: Competitive Landscape - The market is witnessing a shift towards new food trends, such as "江西小炒" (Jiangxi Stir-fry), which offers higher profit margins and caters to similar consumer demographics [7][9] - Major brands like "霸碗" (Ba Wan) are expanding their offerings to include a variety of dishes in response to competitive pressures from both low-cost vendors and tech companies entering the food delivery space [10][11] - The evolution of consumer preferences indicates a growing demand for freshly cooked meals, contrasting with the rising controversy surrounding pre-prepared foods [9][10]