中国品牌圈粉海外｜国产取暖小家电何以热销海外

Core Viewpoint - The article highlights the growing international demand for Chinese heating appliances, showcasing how innovative products are expanding market opportunities amid a cold winter season. Group 1: Market Demand and Export Growth - The export of electric space heaters, electric blankets, and other heating appliances reached 10.615 million units from January to November 2025, marking a year-on-year increase of 6.18% [1] - In Germany, a multifunctional heater from Ningbo, Zhejiang, is actively used to combat cold while purifying the air [2] - In Istanbul, Turkey, various heating products, including 3D simulated flame fireplaces and wall-mounted heaters, prominently feature "Made in China" labels [2] Group 2: Production and Trade Activity - In Cixi, Zhejiang, a major production hub for small appliances, the output of heating devices is projected to reach 300,000 units in 2025, reflecting a nearly 30% year-on-year increase [3] - In Yiwu, foreign buyers from Central Asia and Europe are rapidly placing orders for heating appliances, with one customer from Kazakhstan returning for a new order worth 28,000 yuan [3] - The total export value of heating appliances from Cixi reached 3.32 billion yuan from January to November 2025, with exports to the EU amounting to 1.28 billion yuan, a year-on-year increase of 8.4% [4] Group 3: Flexibility and Responsiveness of Enterprises - Chinese manufacturers are noted for their quick market responsiveness, with one foreign buyer stating that Chinese merchants are quick to seize market opportunities [5] - The production time for a new heating appliance can be as short as two months, showcasing the agility of manufacturers in Cixi [7] - Cixi accounts for nearly one-third of the national export volume of heating appliances, benefiting from a well-established industrial cluster [7] Group 4: Competitive Landscape and Innovation - The heating appliance industry is experiencing intensified competition, shifting from individual company competition to a focus on collaborative capabilities across the supply chain [8] - Companies are innovating to break through market challenges, with one manufacturer successfully developing a dual-function heater and air purifier through collaborative innovation [9] - Cost control measures are being implemented, such as switching to more efficient motors and integrating components to reduce production costs while maintaining quality [11][12] Group 5: Market Expansion Strategies - Companies are actively seeking new markets, with one firm collaborating with clients to design a minimalist heater for the Nordic market, resulting in strong sales [13] - The number of countries and regions engaging in trade with Yiwu has reached over 230, with 156 of them having trade volumes exceeding 100 million yuan [14] - Despite competitive pressures, many companies remain optimistic about future orders, indicating a strong belief in innovation and market adaptability [15]