Tai Mei Ti A P P·2026-01-22 10:48Core Viewpoint - Jinma Amusement (300756.SZ) has announced a private placement plan to raise up to 1.053 billion yuan, aiming to transition from a "manufacturer of amusement equipment" to a "comprehensive service provider in cultural tourism and entertainment" through investments in four core areas [2] Fund Allocation - The fundraising plan allocates funds primarily to four areas: 4.54 billion yuan (43.1%) for the development and industrialization of cultural tourism and entertainment robots, 2.85 billion yuan for park and scenic spot construction and operation, 1.94 billion yuan for IP empowerment projects, and 1.2 billion yuan for working capital [3][4] Project Details - The cultural tourism and entertainment robot project is the focal point, with a construction period of 36 months, aiming to establish a research and industrialization base in Zhongshan, producing various types of robots for theme parks and commercial complexes [4][5] Strategic Rationale - The company’s confidence in heavily investing in this field is based on three core logics: 1. Long-term experience in amusement equipment, with technologies that can be quickly adapted for intelligent robots 2. Natural advantages in landing scenarios, having served over 1,000 theme parks and scenic spots globally 3. Validation from previous practices, including strategic investments and successful product launches [5] Business Model - The IP empowerment project aims to integrate high-quality IP resources with amusement equipment and robots, addressing cultural deficiencies in tourism products. The park and scenic spot operation project focuses on creating a "manufacturing + operation" business loop [6][5] Financial Structure - The 1.2 billion yuan allocated for working capital aims to optimize the company's financial structure, reducing the asset-liability ratio and enhancing risk resistance [6] Performance Fluctuations - Jinma Amusement has experienced significant performance volatility over the past five years, with a peak in 2019 followed by a decline due to the pandemic and industry competition. Despite a revenue increase to 569 million yuan in the first three quarters of 2025, the underlying performance remains concerning [7][9][10] Revenue Trends - In 2023, revenue rose to 739 million yuan, an increase of 81.96%, but net profit dropped significantly compared to 2019 levels. The company faced a revenue decline of 21.88% in 2024, with net profit plummeting by 97.38% [10][12] Core Business Challenges - The core amusement equipment manufacturing business, which accounts for over 90% of revenue, has seen a decline in profitability, with gross margins dropping from 55.22% in 2019 to 31.13% in 2024 due to an imbalance in product structure [12] Insider Selling - Prior to the fundraising announcement, the company's actual controller and key executives executed a significant sell-off, raising over 300 million yuan, which has raised concerns about the company's confidence and capital operation logic [12][13] Transition Challenges - The upcoming 1.053 billion yuan private placement represents both an opportunity for transformation and a high-stakes gamble for the company, as it faces multiple challenges in technology implementation, market validation, and profitability [14]