全聚德：2026年农历新春将至，公司旗下全聚德等品牌门店年夜饭正在火热预订中

Core Viewpoint - The company is actively preparing for the upcoming Lunar New Year celebrations in 2026, with strong demand for its various restaurant brands and a focus on ensuring quality and safety in its offerings [1] Group 1: Business Operations - The company has reported that its brands, including Quanjude, Fangshan, Fengze Garden, and Sichuan Restaurant, are experiencing a robust booking trend for New Year's Eve dinners [1] - The company is implementing a comprehensive strategy to ensure service quality by maintaining sufficient inventory and strict food safety measures [1] Group 2: Marketing Activities - During the Spring Festival, the company will launch diverse marketing activities that integrate online and offline channels, including seasonal events such as Laba porridge distribution, Spring Festival celebrations, and Lantern Festival gifts [1] - The company is offering exclusive discounts and flash sales for members through online platforms [1] Group 3: Product Offerings - The company has initiated its New Year goods festival, featuring over 30 product offerings, with 50% being new products [1] - The product range includes traditional family banquet gift boxes, cooked food gift boxes, and youth-oriented snacks, catering to various consumer needs for family gatherings, gifting, and corporate welfare [1] - Consumers can purchase these products through multiple channels, including Tmall, JD.com, the "Quanjude Goods Store" WeChat mall, and offline supermarkets [1] Group 4: Strategic Focus - The company aims to drive growth through a dual focus on "catering + food," fully addressing the consumption demands during the New Year period [1]