创新场景 各地冬季文旅市场持续火热

Group 1 - The winter tourism consumption trend is on the rise, with various "ice and snow" themed activities being developed in Heilongjiang, including "ice and snow + food," "ice and snow + health," and "ice and snow + sightseeing" [2] - Harbin Ice and Snow World has attracted nearly 1.5 million visitors since its opening in December last year, featuring a unique "snow house hot pot" experience [2] - Jilin's Da'an has become a popular winter destination with its steam locomotive exhibition, offering an "industrial knowledge + ice and snow experience" [2] - Hebei's Chengde is hosting various ice and snow events while promoting boutique tourism routes and hotel discounts, boosting related consumption in dining, transportation, and shopping [2] - In Qinghai's Menyuan County, the peak viewing period for rime has led to a daily visitor count exceeding 8,000, connecting rime viewing points with surrounding natural attractions [2] Group 2 - In Sichuan's Yibin, over 20,000 acres of rapeseed flowers are blooming, driving a "flower viewing economy" with immersive projects like tasting local cuisine and ecological camping, attracting over 60,000 visitors in just one week [4] - Guizhou's Libo is showcasing thousands of plum blossoms, enhancing visitor experience through events like a boutique plum blossom exhibition, classical music performances, and a hiking competition [4]