AI重构居住服务，窝窝找房CEO靳毅：存量时代拼能力而非规模

Core Insights - The real estate market is transitioning from an expansion phase to a restructuring phase, with a projected total transaction scale of approximately 8.4 trillion yuan over the next 3 to 5 years, where second-hand housing transactions will account for nearly 70% [2][6] - The rise in second-hand housing transactions is becoming a core driver for market recovery, with a significant increase in transaction volume and a notable shift in market dynamics [3][4] Industry Trends - The proportion of second-hand housing transactions is expected to reach 45% by 2025, a 17 percentage point increase from 2021, indicating a growing market activity in cities like Shanghai, Shenzhen, and Chongqing [3] - The average transaction area for second-hand housing in 30 major cities is projected to be about 2.14 billion square meters, which is 1.85 times that of new housing, marking a new high since the industry adjustment in 2021 [3][6] Company Developments - WoWo Real Estate has introduced an "AI+ Empowerment" strategy to enhance service quality in the real estate brokerage industry, launching two platforms: WoWo Real Estate for consumers and WoWo U+ for service providers [2][6][7] - The company aims to leverage AI to improve transaction efficiency and customer service, focusing on understanding client needs and providing professional support [7] Market Outlook - The real estate market is expected to benefit from policy adjustments, such as reduced property transaction taxes, which may further stimulate second-hand housing transactions in 2026 [3][5] - The company sees a significant opportunity in the global real estate market, with plans to export its "AI+ real estate service" model to regions like North America and Europe, where the digital penetration in real estate is currently below 15% [7]