叮咚买菜开启年货节 情绪价值商品、低GI年货走俏

Group 1 - The Spring Festival consumption is shifting from "lively reunion" to a focus on "relaxation and emotional connection," with 74% of consumers viewing it as a time to adjust their mental and physical well-being [1] - The younger generations, particularly those born in the 1990s and 2000s, are emerging as significant contributors to the purchasing of New Year goods, with a trend towards more flexible and immediate consumption rather than bulk buying [1] - The peak for New Year goods consumption occurs in the week before the Spring Festival, with a surge in sales of fresh seafood, meat, and quick-preparation dishes during the New Year's Eve to the first day of the new year [1] Group 2 - Health-conscious products, such as those labeled with medicinal food properties and low glycemic index, are becoming popular trends in the New Year goods market [1] - The company has launched two types of dumplings that combine medicinal food properties with low glycemic index features, along with a dedicated section for medicinal food products, including customized herbal wines [1] - Emotional value products are also gaining traction among younger consumers, with themed offerings like the "Come Wealth" series of baked goods and zodiac-themed products [2] Group 3 - The instant retail market in China is projected to exceed 1 trillion yuan in 2024, with festivals like the Spring Festival becoming key scenarios for instant delivery services [2] - The rapid rise of instant retail is expected to reshape the way consumers purchase New Year goods during the Spring Festival in 2026 [2]