到2030年北京将打造10个高端酒店集群

Core Insights - Beijing aims to develop a high-quality hotel industry by creating 10 clusters of internationally and domestically renowned hotel brands by 2030, with a target of achieving over 60% chain hotel rate across the city [1][3] - The average room price for ultra-luxury hotels in Beijing is projected to be 840 RMB by the end of 2025, indicating resilience in the mid to high-end hotel market [4][7] Group 1: Policy Measures - The "Several Measures" document outlines plans to optimize accommodation services and promote innovative business models over the next five years, contributing to the development of an international tourism city [1][3] - The initiative includes the cultivation of over 600 high-quality hotels, including star-rated, green, boutique, and themed hotels, to create a diverse and well-structured industry landscape [3][4] Group 2: Market Development - The hotel industry in Beijing is experiencing a gradual recovery, with an increase in occupancy rates and revenue per room expected in the fourth quarter of 2025 [4][5] - The focus will be on expanding the mid-range hotel market and enhancing the quality of existing hotels through upgrades and brand development [7][8] Group 3: Industry Collaboration - The Beijing Cultural and Tourism Bureau plans to hold a hotel industry development conference in early 2026 to boost market confidence and introduce support policies for hotel transformation and service innovation [5][10] - The industry is encouraged to shift from traditional accommodation to a more integrated consumption experience, enhancing service quality and optimizing collaboration with platform enterprises [10]