“盒马香辣蟹”小红书引热议 年菜大战比拼“情价比”

Group 1 - The core idea of the articles revolves around the evolving trends in the Chinese New Year meal market, highlighting the increasing demand for both innovative dishes and cost-effectiveness among consumers [1][2][4] - Hema has launched the "Fengshen" spicy crab as a key product for the New Year meal season, developed in collaboration with Michelin chef Zeng Huaijun, aiming to provide a unique dining experience at home [1][5] - Consumer research indicates that over 60% of consumers prefer purchasing ready-made or semi-finished dishes for their New Year meals, while only 3% are willing to order a complete meal set, reflecting a desire for convenience without sacrificing personal involvement in meal preparation [2][3] Group 2 - The competition in the New Year meal market is intensifying, with brands focusing on both product innovation and the concepts of "cost-effectiveness" and "emotional value" [4][6] - Hema's "Fengshen" series emphasizes emotional value by offering dishes that are not only high-quality but also suitable for social sharing, thus appealing to younger consumers who prioritize both aesthetics and taste [5][6] - The "Fengshen" series has seen a 116% year-on-year sales increase since its launch, indicating a successful alignment with consumer preferences for both quality and emotional connection in their dining experiences [6]