McDonald's bets big on hot honey and protein to bring in customers

Core Insights - McDonald's is expanding its menu with new items, including a hot honey sauce and protein-focused sandwiches, to attract more customers [1][2] - The company is implementing a broader strategy that combines nostalgia, technology, and loyalty initiatives to adapt to changing consumer habits [3] - McDonald's value strategy has intensified competition in the fast-food industry, prompting rivals to enhance their value offerings [5] Menu Additions - The new menu items include the Hot Honey Sausage Egg Biscuit with 17 grams of protein, the Bacon Hot Honey McCrispy Sandwich, the Hot Honey McCrispy Sandwich, and a Hot Honey Snack Wrap [1][2] - The hot honey sauce will be available at participating locations starting January 27 for a limited time [1] Value Strategy - McDonald's has reintroduced Extra Value Meals, offering meal bundles that save customers 15% compared to purchasing items separately [6] - The fast-food chain is reducing combo meal prices to attract budget-conscious consumers amid low consumer sentiment [8] - Industry experts note that restaurants are focusing on providing value to retain existing customers and attract new ones during challenging economic times [10]