让恶意索赔者得不偿失（纵横）

Core Viewpoint - The new "Complaint and Reporting Handling Measures" aims to enhance the efficiency of handling complaints and reports while regulating malicious claims and improving the jurisdiction of operators on platforms [1][2]. Group 1: Regulations and Measures - The new regulations prohibit the abuse of complaint and reporting rights and the pursuit of unjust benefits through these mechanisms [1][2]. - Complainants are required to provide real identity information and corresponding factual evidence; false materials or identity impersonation will not be accepted [1][2]. - The measures target market governance issues, deterring behaviors that exploit the system under the guise of "fighting against counterfeits" [1][2]. Group 2: Impact on Market Environment - The enhancement of consumer rights protection laws, such as the Consumer Rights Protection Law and the E-commerce Law, is contributing to a better market environment [1]. - The national 12315 platform has processed over 120 million complaints and reports, helping many consumers recover losses [1]. Group 3: Challenges and Solutions - Malicious claims have become a frequent issue, harming the rights of businesses and disrupting the market ecosystem [2]. - The new measures aim to clarify rights boundaries, empowering legitimate claimants while making it costly for malicious claimants [2]. - Strict enforcement of these regulations is essential to distinguish between legitimate claims and malicious ones, ensuring the complaint and reporting system serves its intended purpose [2].