杭州成为全国首个全城闪购4小时达城市

Core Insights - Tmall Supermarket has launched a "Flash Purchase" service in Hangzhou, achieving a city-wide delivery time of 4 hours, making it the first city in China to do so during the New Year shopping festival [4][5]. Group 1: Flash Purchase Service - The Flash Purchase service has expanded from 20 to 50 cities, serving over 400 million users since its inception [5]. - Tmall Supermarket has implemented a multi-layered warehouse system, combining large and small warehouses to enhance delivery efficiency, resulting in a 50% improvement in overall delivery times [5][6]. - The intelligent system at the Yuhang Renhe Flash Purchase warehouse optimizes inventory display and picking paths, significantly increasing picking efficiency [5][6]. Group 2: Product Offering and Consumer Trends - Tmall Supermarket is focusing on "quality" and "health" for its New Year products, offering over 1,000 carefully selected items under its private label "Tmall Supermarket Selection" [6]. - Consumer preferences have shifted from merely seeking low prices to valuing high-quality products and clear ingredient sourcing, indicating a trend towards "buying right" rather than just "buying" [6]. - The supermarket has introduced unique products catering to health-conscious consumers, such as low-GI snacks and clean-label items, reflecting changing consumer demands [6]. Group 3: Holiday Operations - During the upcoming Spring Festival, Tmall Supermarket will maintain its 4-hour delivery service without slowing down, catering to both local residents and tourists [7]. - The extended holiday period is expected to increase demand for essential goods, with Tmall Supermarket prepared to meet these needs efficiently [7].