用最拼的招 卖最靓的货

Group 1 - The core initiative "Guangdong Goods Going Global" aims to boost local consumption and showcase Guangdong's manufacturing capabilities through a series of promotional events [1][2] - The campaign includes 12 events in the first quarter, focusing on key categories such as home appliances, mobile phones, clothing, food, and beauty products, demonstrating a strong organizational effort and marketing intensity [1][3] - The initiative is part of a broader strategy to enhance domestic demand, with consumer spending projected to contribute 44.5% to GDP growth in 2024, highlighting the need for increased consumption [2] Group 2 - Guangdong's manufacturing sector is well-positioned to meet evolving consumer demands, with a diverse range of products from traditional industries to emerging sectors like smart appliances and electric vehicles [3][4] - The changing consumer landscape emphasizes emotional value and experiential marketing, requiring innovative approaches to engage modern consumers effectively [4][5] - The campaign not only aims to increase sales but also encourages traditional manufacturers to adopt new marketing strategies and upgrade their products, facilitating a shift from "workshop thinking" to "user thinking" [6]